2018-06-07 / News

St. Mary’s launches online scheduling advertising campaign

St. Mary’s of Michigan publicly unveiled its new online scheduling advertising campaign aimed at increasing access to compassionate, personalized care. The comprehensive campaign, which is part of Ascension’s national consumer marketing strategy, educates the public on the ease and convenience of scheduling care online.

Online scheduling allows for lastminute appointments, decreases appointment cancellations and offers same-day scheduling, which research shows patients prefer. It also streamlines the appointment-making process, allowing patients to go online using their computer or mobile device and schedule appointments for themselves and their family anytime, anywhere.

“Most of us use technology daily to simplify our lives, and the process of getting the care we need, when and where we need it should be no different. Online scheduling allows consumers to view available appointments at their preferred location and select a time that fits their busy schedules,” said Sheri Leaman-Case, vice president of operations at St. Mary’s of Michigan. “As we work to improve access to compassionate, personalized care, we must also ensure we are letting consumers know about the new and innovative ways in which we are making the healthcare delivery process easier for them.”

St. Mary’s of Michigan launched online scheduling for new and existing patients in April for primary care, urgent care and emergency care. Plans to expand online scheduling capabilities to include specialty care and diagnostic and imaging services are underway.

To schedule an appointment, visit GetAscensionCareMidMI.com.

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